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(Line)Ecoefficiency (measures to minimize
environmental impact through the reduction or through
elimination of waste from production processes) has
become a goal for companies worldwide, with many
(5) realizing significant cost savings from such
innovations. Peter Senge and Goran Carstedt see
this development as laudable but suggest that
simply adopting ecoefficiency innovations could
actually worsen environmental stresses in the future.
(10) Such innovations reduce production waste but do
not alter the number of products manufactured nor
the waste generated from their use and discard;
indeed, most companies invest in ecoefficiency
improvements in order to increase profits and
(15) growth. Moreover, there is no guarantee that
increased economic growth from ecoefficiency will
come in similarly ecoefficient ways, since in today’s
global markets, greater profits may be turned into
investment capital that could easily be reinvested in
(20) old-style eco-inefficient industries. Even a vastly
more ecoefficient industrial system could, were it to
grow much larger, generate more total waste and
destroy more habitat and species than would a
smaller, less ecoefficient economy. Senge and
(25) Carstedt argue that to preserve the global
environment and sustain economic growth,
businesses must develop a new systemic approach
that reduces total material use and total
accumulated waste. Focusing exclusively on
(30) ecoefficiency, which offers a compelling business
case according to established thinking, may distract
companies from pursuing radically different products
and business models.