JACK: Lucy,we really need to get working on thismarketing assignment.We've only got five weeksleft to the end of term to design it,carry it out,andthen write up the results.
LUCY: Sure.Well,let's get started right now.Let's goover the instructions.What exactly do we have todo?
JACK: Well,it says here we have to look at one areaof the entertainment industry.There's a list of thedifferent types.
LUCY: What are they?
JACK: Music,cinema,theatre,sport,and eating out.
LUCY: Is that all?
JACK: Looks like it.
LUCY: So we choose one branch of the industry and then we look at how two different groupsof people use it?Is the right?
JACK: Yes.
LUCY: And do we have to use any particular method to get our data?can we mail out aquestionnaire,or do face-to-face interviews,or maybe even observations?
JACK: Well actually,it looks like we don't have a choice.We have to do telephone intervviews.
LUCY: OK,so at least we don't have to waste time deciding between the different methods.
JACK: Yeah,that's right.Oh,and the other requirement is the number of interviewees.
LUCY: Not too many,I hope.Ten?Twenty?