Good morning everyone.Today's lecture forms partof the Hospitality and Tourism module.Last week Ilooked at the economy end of the hotelbusiness;this week I'm going to discuss the luxuryend of the market.Let's consider the followingscenario...
You wake up in the middle of the night in a strangegotel miles away from home,disoriented mostprobably from jet lag,when even the most expensivesurroundings can seem empty and dispiriting.Youhave paid a great deal of money to stay in this first-class hotel with its contemporary technology,but according to recent research carried out byan international travel and public relations company,all is not well.The research suggests thateven the most opulent,luxurious hotels seem to have underestimated the most basic needsof their customers - be they travelling for work or pleasure:the need to feel at home insurroundings which are both familiar and inviting.