今天小编为广大的
托福听力经济管理讲座必考词汇
4Ms
Market市场
Media 媒体
Money钱
Message信息
4Ps
Product 产品
Price 价格
Place 渠道
Promotion 促销
7Ps
product 产品
price 价格
place 渠道
promotion 促销
People 人
Process 过程
Physical evidence有形展示
Porter‘s Five Forces：
Supplier power
Buyer power
Rivalry
Barriers to enter
Threat of substitute
SWOT analysis：
Strengths
Weaknesses
Opportunities
Threats
SMART：
Specific
Measurable
Attainable
Relevant
Time-bound
Service Management：
Intangibility
Perishability
Inseparability
Variability
Service Failure
Service Recovery
Service Design
Service Standard
Satisfied---pleasant
Experience Economy
Dinning Experience---exceed expectation---customer loyalty
ZOT
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