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TPO11 listening 问题解析
Section 1
Question 1：
What are the speakers mainly discussing
A.What the gym pass is used for
B.How to try out for the swimming team
C.The popularity of the new exercise at the gym
D.The schedule of exercise classes at the gym
答案：A
解析：
解析：
(原文中)Student: Hi, I need to pick up a gym pass.
Student: But that's my whole reason for getting a pass. I mean I was planning to take a swimming class.
Employee: But that's not how it works...
学生在开头便说明了来意，表明整个对话是关于gym pass 的，之后学生表示想到大学健身房参加游泳课程之后学生认为在大学健身房参加游泳课程，以为有个 只要有个gym pass 就可以上课了，于是后面的对话就围绕工作人员给学生解释 于是后面的对话中工作人员就是在给学生解释 gym pass 的作用展开。B C D 都可排除。
Question 2：
why does the woman's initial excitement turn to disappointment
A.She is told that all swimming classes are full
B.She learns that she will have to pay extra for classes
C.She finds out that there are no swimming classes at her level
D.She thought all sports activities were supervised by coaches
答案：B
解析：
(原文中)Student: But what would I have to do if I want to take a class
Employee: You have to one register and two pay the fee for the class.
Student: But that's not fair
学生之前还兴高采烈地在说非常期待加入游泳课程，在健身馆的工作人员雇员告诉她如果要参加游泳课程还需要支付额外的课程费用之后，心情变成了沮丧和失望。A C D 都没有在对话中提及。
Question 3：
what does the man imply about people who play sports in the gym
A.They do not need an instructor to coach them
B.They do not usually take swimming classes
C.They must pay an extra fee to use the equipment
D.They do not need a gym pass
答案：A
解析：
(原文中)Student: But people who play sports in the gym, they don't need to pay anything.
Employee: Yes, but they just come in and play or swim on their own. But taking a class that's a different story. I mean someone has to pay the instructors.
学生说那些在健身馆里运动的人都是免费入馆的，But是个标志词，工作人员表示他们都是play or swim on their own，而参加课程的话需要pay the instructors，言下之意就是为自己入馆运动的人都是没有教练指导的。C 项的意思比较容易混淆，用设备是不需要额外交钱支付的，参加需要有课程由教练指导的课程带领才需要额外交钱支付。
Question 4：
why does the woman make an appointment with the swimming instructor
A.To find out when the pool is available
B.To apply for a job as assistant swim instructor
C.To complain about the gym's policy
D.To find out which swimming class she should take
答案：D
解析：
(原文中)
Employee: Well, first, you need to talk to the instructor. They have to assess your level and steer you to the right class, you know, beginner, intermediate…
Student: You mean I have to swim for them, show them what I can do
Employee: No, no, you just tell them a little about your experience and skills, so they know what level you should be in.
学生需要与教练见面的原因是会面为了告诉来告诉教练自己的游泳水平，来确认自己应该上哪种课程。A B C 都未在对话中提及。
Question 5：
what does the man imply when he says this()
A.He wants to change the subject
B.He wants to tell a story
C.He disagrees with the woman
D.He understands the woman's point
答案：C
解析：
重听部分: But taking a class that's a different story.
【But】这个词直接提示了员工不赞成学生说的说法，后面的that's a different story更证明了这一点。
Question 6：
what is the talk mainly about
A.Various predators that threaten young birds
B.Various patterns of growth in young birds
C.One way that birds protect their young
D.One way that birds provide food for their young
答案：C
解析：(原文中)Professor: Ok, today we’re going to continue our discussion of the parenting behaviors of birds, and we’re gonna start by talking about what are known as Distraction Displays.
教授在课程一开始就说出了这节课的主题，即开篇就说明主题，是【parenting behaviors of birds，选项C是主题的同义替换。】
Question 7：
according to the lecture, what do birds usually do when putting on a distraction display
Click on 2 answers
A.They imitate another kind of animal
B.They fly in circles around their nest
C.They cover their nest with their wings
D.They pretend they are sick or injured
答案：AD
解析：
(原文中)Professor：One pretty common distraction display is what’s called The Broken-wing Display. And um… in… in a broken-wing display, the bird spreads and drags a wing or its tail, and while it does that, it slowly moves away from the nest, so it… it really looks like a bird with a broken wing. And these broken-wing displays can be pretty convincing. Another version of this kind of distraction display is where the bird creates the impression of a mouse or some other small animal that’s running along the ground.
【One......Another......】句型是个提示，一般【distraction display】中的鸟类会有这两种表现：假装受伤或者是其他的动物。
所以答案是 A D
Question 8：according to the lecture, when do birds put on their most conspicuous distraction displays
A.Just before they lay their eggs
B.Immediately after they have laid their eggs
C.Just before their young become independent
D.Immediately after young have left the nest
答案：C
解析：
(原文中)(从第 2 分 50 秒开始)
Professor: Now, what’s interesting is that birds have different levels of performance of these distraction displays. They don’t give their top performance, their prime time performance, every time. What they do is they save their best performances, their most conspicuous and most risky displays, for the time just before the baby birds become able to take care of themselves.
【Now】是个关键词，前半句提示我们教授接下来就要说鸟类在什么时候会最明显地迷惑表演。即为后半句果然给出了答案【just before the baby birds become able to take care of themselves。】
C 选项最为吻合。
Question 9：
why does the professor say this()
A.To introduce an explanation
B.To express uncertainty
C.To point out an error
D.To emphasize a point that should be obvious
答案：A
解析：
(从第 35 秒开始)
重听部分: But sometimes certain species of birds do the exact opposite. When a predator approaches, they do their best to attract the attention of that predator. Now why would they do that
(原文中)Professor: But sometimes certain species of birds do the exact opposite. When a predator approaches, they do their best to attract the attention of that predator. Now why would they do that Well, they do that to draw the predator away from their nest, away from their eggs or their young birds. And the behaviors that the birds engage in to distract predators are called Distraction Displays.
【Well】这个标志词之后的就是对自己提出的【Now why would they do that】这句问题的解答，因此，教授说这段话的用意即是为了引出提出后面的一个解释。
Question 10：
Why does the professor say this()
A.To explain the behavior of the predator
B.To emphasize that predators have excellent hunting skills
C.To state the purpose of birds' behavior
D.To emphasize the risks involved in a distraction display
答案：C
解析：
(从第 1 分 06 秒开始)
重听部分: you know, something that’ll make the predator think ah, here’s an easy meal!
(原文中)Professor: Most of the time when birds are engaging in distraction displays, they’re going to bepretending either that they have an injury or that they’re ill or that they’re exhausted, you know, something that’ll make the predator think ah, here’s an easy meal!
在说这句话之前教授在说鸟类通常会做一些假装自己受伤等迷惑表演，而说【you know, something that’ll make the predator think ah, here’s an easy meal!】论述了鸟类这样做能达到怎样的效果，或者说鸟类进行， 这样的迷惑表演的目的是什么。因此答案是 C
Question 11：
why does the professor say this()
A.To describe the behavior of an injured sandpiper
B.To give an example of a well-performed broken-wing display
C.To show why some sandpipers fail to distract predators
D.To distinguish the sandpiper's display from another kind of display
答案：D
解析：(从第 2 分 04 秒开始)
重听部分: but not to give the impression that its wing’s broken
(原文中)Professor: Now what the purple sandpiper does is when a predator approaches, it drags its wings, er…but not to give the impression that its wing’s broken, but to create the illusion that it has a second pair of legs, ...... 这段话出现在教授在说另一种【distraction display】里。而教授以 sandpiper 为例，必定是sandpiper 的行为不同于上一种【distraction display】。【not to...but to... 不是……而是……】的句型也给出了予提示，说明教授说这句话的目的是为了区分两个不同的distraction display是为了区分两者。
Question 12：
What aspect of architecture in the United States is the lecture mainly about
A.The differences between rural and urban styles of housing
B.The reasons for popularity of a particular type of house
C.The various styles of houses that are popular in New England
D.The decorative details that are typical of houses built in New England
答案：B
解析：(从第 1 分 59 秒开始)
(原文中)Professor: Uh, now why did the Cape Cod style house become so popular in the northeast
【Now why...】是个标志词，提示主题。标志词后面就是的即为教授想说的主要内容。本篇听力的主旨提出得比较靠后，需要集中力，理解力以及截取关键词的能力听的时候需要注意。
Question 13：
What is mentioned in the lecture as an application of the principle that "form follows function"
A.Smaller houses should have fewer rooms
B.A house's design should reflect the inhabitants' needs
C.The materials for a house should be selected before the house is designed
D.Houses in cold, harsh climates should be built with inexpensive materials
答案：B
解析：
(原文中)(从第 2 分 24 秒开始)
Professor: What does this concept that form should follow function, how would it be applied to housing design
Sue: Well, if it means that the design of a building should be based on the needs of the people who use it, then, well, the architect has to be very practical, to think about the people who’ll actually be living in the house or working in the office building, whatever.
在教授提出【how would it be applied to housing design】这个问题之后，Sue 的【Well】提示了 Sue 的回答就是答案紧接着就给出了答案，提示词是well，说明后面的内容就是答案。Sue 的回答围绕着【the needs of the people who use it】。所以答案为 B。
Question 14：
Why does the woman refer to visiting her grandparents
A.To explain why she is interested in residential architecture
B. To explain why she knows a lot about the history of Cape Cod
C.To explain why she is familiar with Cape Cod houses
D.To explain why she enjoys visiting rural New England
答案：C
解析：
(原文中)(从第 3 分 04 秒开始)
Professor: Good! Of course for a Cape Cod house, it might be even more accurate to say that form also follows climate. Who knows what the climate’s like on Cape Cod
Bob: Cold in the winter.
Sue: And whenever I visit my grandparents, it’s really wet. It’s usually either raining or snowing or foggy, and windy too. I guess because it’s so exposed to the ocean
Sue 提到自己【visiting grandparents】是为了说明 Cape Cod 的气候，而回想之前教授提的问题，仍然是与 Cape Cod houses 相关的话题。此问题很难分辨，也没有无标志词提示，需要自己根据听力上下文的理解，C 答案最为接近。
Question 15：
According to the lecture, what are two features of Cape Cod houses that were influenced by climate
Click on 2 answers
A.The thickness of walls
B.The slope of the roofs
C.The number of windows
D.The simplicity of the exterior
E.The size of the chimney
答案：BD
解析：
(原文中)(从第 4 分 04 秒开始)
Professor: And look at the slope of the roof. The steep angle helps keep off all that rain and snow that accumulates in the winter. Uh, another thing, Cape Cod houses usually face south to take advantage of…of the sun’s warmth through the windows. That’s helpful in winter. Now, what can you tell me about the chimney, about its location
Sue: Well, it’s in the middle because…does that have something to do with heating the houses I mean since the heat never has to travel very far.
Bob: That’d mean you can heat the house more efficiently, right
Professor: Exactly. Now, see how the house has very little exterior decoration. That’s also typical of early Cape Cod houses.
两种特征相隔的比较远，给解题带来了一定的难度。但是在讲第二个特征的时候但是还是有【That's also 】这样的提示词的。听到词来提示。【That's also，就说明前一句】前说的就是我们要找出来的即为第二种特征。另一种正确特征答案是 B D。
.
Question 16：
According to the professor, what contributed to the attitude of conformity in rural New England communities during the 1600s and 1700s
A.People depended on their neighbors for their own survival
B.People living in rural areas often had moved there from cities
C.People had to live very close to their neighbors
D.People had limited access to information from outside their community
答案：A
解析：
(原文中)(从第 5 分 25 秒开始)
Professor: But it was more than just a matter of money. In these rural areas, people depended on each other for survival. Neighbors had to help and support each other in a difficult environment. So you didn’t want to appear to be showing off. You’d want to avoid anything that might set you apart from your neighbors, the same people you might need to help you someday. So…so all this help to create an attitude of conformity in a community.
教授用【But…......So…......So….......】的句型，非常清楚地表明了自己的观点，因此第一个【So】之前的内容就是教授的见解所在。答案为 A。
Question 17：
Why does the professor say this()
A.To indicate that the student's answer is wrong
B.To determine whether the student has prepared for the class
C.To point out that housing styles across the United States are very similar
D.To ask about students' preferences in architectural styles
答案：A
解析：
(从第 47 秒开始)
重听部分: Well, in this area probably. But are we typical
(原文中)Professor: Does anyone know what the single most popular style for a house in the United States
is today Bob
Bob: I bet it’s the Ranch Style house.
Professor: Well, in this area probably. But are we typical
学生说美国最受欢迎的建筑形式是Ranch Style，教授回答说in this area probably，说明这种建筑形式只在某个地区流行，并不是全美国范围内最流行的。教授用这句话【Well】是个提示语，【Well】之后的话婉转地否定了表达了对于学生的回答的否定。
Section 2
Question 1：
Why does the professor want to see the student
A.To discuss the student's grade on a paper
B.To invite the student to work on a committee
C.To inform the student about a change in the class schedule
D.To ask the student to become her research assistant
答案：B
解析：
(原文中)(从第 32 秒开始)
Professor: I think you know the department is looking to hire a new professor. Are you familiar with our hiring process
Student: No, but what’s that got to do with me
Professor: Well, Bill, we have several qualified applicants we are serious about, and as part of the interview process, we have them meet with the committee of professors and students in our department. They also have to give a talk.
教授先是问学生是否熟悉教授的招聘流程，然后告诉学生招聘流程中的其中一项就是需要让那些应聘者meet with the committee of professors and students。暗示学生希望他能成为这个interview committee的一员。A项为迷惑项，在对话开始时虽然提到了research paper，但是并不是教授找学生的目的。正确答案为B。
之前的对话都是引子，从标志词【Well】开始，标志着教授找学生来的目的。即为答案 B
Question 2：
Why does the student say he is interested in doing what the professor asks
A.He thinks it may help him provide his research skills
B.He thinks it will enable him to get a better grade in the professor's class
C.He thinks it may help him get into graduate school
D.He thinks it will be good teaching practice for him
答案：C
解析：
(原文中)(从第 59 秒开始)
Professor: So I’d like to know if you’d be willing to join us as a student representative on the interview committee. It’d be a good experience for you. You could put it on your resume.
Student: Oh, that’d look good for my grad-school application, I guess. So what do I have to do
学生的语气语调表明他对加入committee是是个提示，还是表现的非常感兴趣的，而他说的话给出了答案因为look good for 。【grad-school application，所以答案是C。】
Question 3：
What will the applicants talk about
A.An academic interest they have
B.Reasons why they deserve to be hired
C.Their educational background
D.The classes they hope to teach
答案：A
解析：
(原文中)Professor：Well, Bill, we have several qualified applicants for serious about and this part of this interview process we have to meet with the committee of the professors and students in our department. They also have to give a talk.
(从第 48 秒开始)
Student: You mean like…a lecture
Professor: Yes, like a sample lecture on one of their academic interests.【
教授告诉学生所有的应聘者都要give a talk，学生问到是像做个讲座那样吗?教授肯定了学生的说法，并且详细地说明了talk的内容，是关于academic interest的。这就是这道题的答案。Yes】这个连接词表达了教授对于学生想法的肯定，表明学生对于 applicants 的理解是正确的，教授也在句后补充答案。所以答案为 A
Question 4：
Why does the professor mention that one of the applicants will give a talk on a topic the student is particularly interested in
A.To see if the student would enjoy joining the applicant's research team
B.To suggest that the student may not totally agree with what the applicant has to stay
C.To persuade the student to come to talk on Friday
D.To warm the student to focus on the applicant's teaching ability
答案：D
解析：
(原文中)Student: That’s…that’s what my research is about.
Professor: Yes, I know. That’s why I feel it necessary to point out that even though this applicant’s research interests are similar to yours, we want you to tell us what you think about the teaching of all these applicants. Your perspective as a student, how the applicant teaches in the classroom, that’s what’s important to us.
【Yes. I know…......】是个关键词，表达了教授对于学生所说的话的肯定，说明教授早就知道了学生的研究内容，所以教授后面的解释部分就是答案所在。就是要学生告诉他how the applicant teaches in the classroom，这段话最后的that’s 也暗示了之后的补充，也就是对于【what's important to us】的一个强调。是对学生要做的事的一个强调，也是对于学生的的一个提醒。再从教授说的内容来看，因此答案是 D。
Question 5：
Why does the student say this( )?
A.He does not know of any job applicants
B.He is not interested in learning about the hiring process
C.He does not want to be responsible for any decisions that are made
D.He does not understand why the professor has asked him the question
答案：D
解析：
(从第 24 秒开始)
重听部分: what’s that got to do with me
Professor: I think you know the department is looking to hire a new professor. Are you familiar with our hiring process
Student: No, but what’s that got to do with me
【but是个提示词】是个助听词，学生在表示了不知道招聘流程之后用了【but】来提出自己的疑问：但是，这和我有什么关系呢?，言下之意就是不明白即为什么教授会问他这样的问题。
Question 6：
What is the lecture mainly about
A.The effect of the decrease in temperatures on wetlands
B.The use of computer models to analyze temperature patterns
C.The theory that land development affected the climate of South Florida
D.The importance of the citrus industry to the south Florida economy
答案：C
解析：
(从第 20 秒开始)(原文中)
Professor: Uh…but these are the obvious changes, but there are also less obvious changes like the climate. One interesting case of this..…uh…of changes in the local land use causing changes in climate, specifically the temperature, is in Florida.【
But】作为一个关键词出现，在【but】之后所提出的【local land use causing changes in climate, specifically the temperature, is in Florida】很清楚地表明了显示了教授今天所要讲的内容，教授要说的主旨所以即为答案为 B。
Question 7：
Why does the professor mention the building of canals in the wetlands
A.To describe what the wetlands used to look like
B.To emphasize that farmers need to transport their crops to other areas
C.To explain how the wetlands were transformed into farmland
D.To explain why people want to build farms there
答案：C
解析：
(原文中) (从第 1 分 52 秒开始)
Professor: Oh yes, farmers moved south, but the land was not suitable for farming. You can’t grow oranges in wetlands. So farmers had to transform the wetlands into land suitable for farming. To do that you have to drain the water from the land, move the water elsewhere, and divert the water sources such as rivers. Hundreds of miles of drainage canals were built in the wetlands. Now these areas, the new areas the farmers moved to, used to be warm and unlikely to freeze, however, recently the area has become susceptible to freezes. And we are trying to understand why.
在最后听到了需要的关键词【canals后，】再回忆之前听到的内容，从【So】这个标志词开始的部分就是答案：建水渠的目的就是为了把湿地变成农田。即为 C本题的难点处在于关键词出现在答案部分之后，【因此考察的是你对canals】本身这个词的截取以及对于整段内容的理解，对于标志词的敏感度。
Question 8：
What does the professor imply about major weather patterns such as EI NINO
A.She does not believe they are the main cause of the changes in Florida's climate
B.She is certain that they have caused a worldwide decrease in the number of frosts
C.She believes they contributed to the increase of citrus production in Florida
D.She does not fully understand what causes them
答案：A
解析：
(原文中)(从第 2 分 28 秒开始)
Student B: Is it some global temperature change, or weather pattern, like El Nino or something
Professor: Well, there are two theories: one idea is as you suggest that major weather patterns,
something like El Nino, are responsible. But the other idea, and this is the one that I personally subscribe to, is that the changes in the temperature pattern have been brought about by the loss of the wetlands.
听到学生的提问开始，教授又以【Well】开头，便可知道教授接下去说的话是对于学生提问的解答。而教授说【there are two theories】，提示我们要听清楚教授赞成的是哪一种理论，然后说再之后【this is the one that I personally subscribe，】意味着后面就是答案。教授的意见是【the loss of the wetlands】是 Florida 气候模式的主要成因而不是 EI NINO。A 选项最为正确。
Question 9：
What point about bodies of water does the professor emphasize to the students
A.Bodies of water in Florida are slightly warmer now than they were 100 years ago.
B.Bodies of water in south Florida are increasing in size
C.Bodies of water release heat back into the environment
D.Bodies of water are a source of moisture for crops
答案：C
解析：
(原文中)(从第 2 分 56 秒开始)
Professor: Well, think about what we’ve been studying so far. We’ve discussed the impact of landscapes on temperature, right What effects does a body of water have on an area
Student A: Oh yeah, uh… bodies of water tend to absorb the heat during the day, and then they release the heat at night.
Professor: Yes, exactly! What you just said is what I want you all to understand. Bodies of water release heat and moisture back into the environment.
【Yes, exactly!】表示教授对于学生的观点完完全全的肯定，说明非常清晰地显示出学生所说的就是答案学生所说的就是答案。而教授后面的话又再次重复并强调了一遍学生的观点，所以更加确定，正确答案是C。
Question 10：
What data from 100 years ago and today were entered into the computer model that the professor discusses
A.The average temperatures in south Florida
B.The market prices of citrus fruit grown in south Florida
C.The numbers of animal species in south Florida wetlands
D.The landscape characteristics of south Florida
答案：D
解析：
(原文中)(从第 3 分 43 秒开始)
Student B: Hmm…Do we know what the temperature was like back then
Professor: Well, we were able to estimate this. We have data about south Florida’s current landscape, uh the plant cover and we were able to reconstruct data about its landscape prior to 1900. Then we enter those data, information about what the landscape looked like before and after the wetlands were drained. We entered the data into a computer weather model. This model can predict temperatures and when all the data were entered, an overall cooling trend was predicted by the model.
题干关键词是data，当听到data的时候，就要反应过来，这之后听到的内容就有可能是答案了。从听到【data】这个词再到【1900】，就可以知道这个问题所需要的解答出于这一段话。【landscape】也在的反复出现，也提示我们这是一个关键词。再从整段的意思来看，教授讨论的是答案 D 【The landscape characteristics of south Florida】的数据。
Question 11：
Why does the student say this( )
A.To remind the professor of her previous point
B.To check if he understood the professor's point
C.To express surprise at what the professor said
D.To answer the professor's question about the farmers
答案：A
解析：
(从第 1 分 37 秒开始)
重听部分: Farmers moved south.
(原文中)Professor: Wetlands have their own unique ecosystems, with plants and animals with special and interesting adaptations. Very exciting but it’s not what we are talking about today. Um…where was I
Student A: Farmers moved south.
听完这段可以很清楚地发现学生这句话是回答教授的问题的，而教授的问题就是【Um...where was I】我刚刚说到哪儿了里? 。所以答案是 A，学生在提醒教授她之前说的点。
Question 12：
what is the main topic of the talk
A.How to analyze various types of advertising
B.How to develop products that people will like
C.How to use advertising successfully
D.How to satisfy customer demands
答案：C
解析：
(原文中)(从第 14 秒开始)
Professor: Now let’s look at how you can successfully call attention to the service or product you want to sell.
【Now】是个常见的开篇提示词，Now之后教授可能就会提到今天讲座的主题。这道题目正是如此，助听词。【Now】之后的内容很清楚地表示答案 C 是教授所要说的主题。
Question 13：
According to the professor, what might be two results of NOT having a good advertising plan
Click on 2 answers
A.Delays in the introduction of new products
B.The loss of customers
C.Too much attention focused on one product
D.The unnecessary spending of money
答案：BD
解析：
(原文中)(从第 21 秒开始)
Professor: To succeed, you’ve got to develop a systematic approach. If you don’t come up with a system, a…a plan, you risk making decisions that waste money or even drive away potential customers.
此题没有助听词出现，但是【If you don’t come up with a system】这句话提示了告诉了我们这句话连接句后面的内容就是如果没有一个好的计划会造成的后果。后果一共有两个：waste money和drive away potential customers。因此答案为 BD。
Question 14：
Why does the professor talk about teachers
A.To emphasize the advantages of marketing products to specific groups of people
B.To illustrate how to select the most appropriate media for advertising a product
C.To prove that it is not necessary to spend money on advertisements
D.To show how a poorly communicated message can ruin a business
答案：B
解析：
(原文中)(从第 1 分 49 秒开始)
Professor: And you need to figure out which media you should advertise through, which media will reach your intended audience, your market. So you do research, trying to determine which media will reach the most potential customers for the lowest cost. For instance, if you have a product that…oh, say, teachers would like, then teachers are your market, so you ask yourself, what magazines do the majority of teachers read
教授前面在上一段在讲【you need to figure out which media you should advertise through】，然后用下一段以【For instance】举了一个教师的例子，由此可见，教师这个例子是用来支持之前提到的观点的，所以开头，用正确答案是B教师来举例。即可理清为何用教师为例。本题考对于例子作用的理解，需要记住例子的核心对象。
Question 15：
in the example about sports equipment, what does the professor imply about spending money on advertising
A.It is most effective just before holidays when people give gifts
B.It may require quick decision making
C.It is a waste, since many consumers select products based on their previous experiences
D.It is better guided by good research than by good theories
答案：D
解析：
(原文中)(从第 3 分 37 秒开始)
Professor: You have an advertising budget to spend, but how do you spend it wisely Again, research is the key. (……) Like… maybe you are advertising sports equipment, and you’ve been spending most of your budget during the holiday season when people buy gifts for each other. Now, in theory, that…that would seem a great time to advertise, but maybe research shows that you are wrong, that the customers who buy sports equipment tend not to give it as a holiday gift, but wanna use it themselves.
考察的仍旧考的是例子的作用。教授前面在上一段中提出【research is the key，】然而后举出了体育器材的例子，说明举例是为了论证自己的观点才提出的，因此可以知道提示答案与【research】相关，再看例子的主旨，是讲【research】与【theory】的冲突。故可以选出答案 D。
Question 16：
what is the professor's point when she talks about a soup shop
A.It is difficult to understand how some customers react to advertising
B.It is important to ensure the quality of a product before advertising it
C.A poorly chosen advertising message can have negative consequences
D.Some businesses remain unsuccessful even when they focus on the four M's
答案：C
解析：
(原文中)(从第 4 分 59 秒开始)
Professor: What you want to say about your product Why buying it will make the customers’ life easier, or safer, or better somehow. Whatever the message is, make sure you get it right. Let me give you an example of not getting it right. You are gonna love this one. There was this soup shop.
与前两题解法相同还是考察例子的作用，举例子之前所提出的观点就是教授想要论述的观点。因此本题答案是 C。
Question 17：
What does the professor mean when she says this()
A.She is eager to share an amusing story
B.She made up the story she is about to tell
C.She believes humor in advertising is important
D.She will tell a story about a popular celebrity.
答案：A
解析：
(从第 5 分 14 秒开始)
重听部分: You are gonna love this one.
(原文中)Professor: Let me give you an example of not getting it right. You are gonna love this one.
此题需要注意教授的语气，是非常轻松欢快的，在说话之前夹杂着教授的笑声。暗示这个例子是一个非常幽默学生一定会喜欢的例子，她也非常愿意、想要与大家分享。语气词是关键。