关于广告这个话题相信大家并不陌生，在我们的生活中也时时刻刻会看到听到。这个话题在新的一年2018年雅思口语考试中仍然是重点，如何通过回答相关问题获得高分呢?下面2018年1-4月雅思口语Part1Teachers话题范文及素材内容，供大家学习与积累。
1.Are there many advertisements in your country?
Yep,advertisements in my country are prevalent. Specifically, in the crowded place such as the bus or on the business streets, you can always contact advertisements.
是的，广告在我们国家很盛行。特别是，像有车的繁忙路段或者商业街，你总是能看到广告。
2.Why do you think there are so many advertisements now?
Whether you do like them or not, whenever and wherever it's possible that you can meet them. For biz sellers, ad could be very helpful to promote their products. For acceptors, ads might show some latest information. To buy or not to buy, to be fond of or not, all depend on your decisions.
不管你喜不喜欢，无论何时何地，你都能看到广告。对商家来说，广告有助于促进销量。对看到的人来说，广告呈现了最新的信息。不管你买不买，喜不喜欢，都取决于你自己的决定。
3.What are the various places where we see advertisements?
Today, media is so blatantly filled with advertising: TV, radio, magazine, newspaper, billboards. Even more pathetic when I recently watched a 16 second clip with a two-minute commercial without the option to skip. I think many advertisements are brain-washing us.
如今，广告明目张胆地充斥着媒体：电视，广播，杂志，广告牌。更惨的是我最近看一段16秒的小视频，却有2分钟的广告，广告还没办法跳过。我觉得大部分广告是给我们洗脑的。
4.How do you feel about advertisements?
I would say I enjoy some of them coz they are creative and stimulating.But it's true that When we watch TV, most of them always disturb the fun of enjoying the programs. Besides the information they bring us always are misleading.
我想说我很喜欢一些广告因为他们很创新，很刺激.但当我们看电视时，大部分广告打断了享受节目的乐趣。另外，他们总是给我们一些误导信息。。
5. Which do you think is the most effective means of advertisement?
Well I’m no expert, but I suppose it kind of depends on the product you’re trying to sell. So for example, if it’s a mass-market product like shampoo, then I guess TV advertisement would be the most effective, as it reaches the widest audience, and also uses moving images and sounds, unlike newspaper ads, which just use still images.
But if, on the other hand, it’s a niche product which only has a very small target customer group, then I’d say you’re better off using a more focused means of advertisement, for example putting ads on websites which are related to that particular product or service, because that way, the ad will only be viewed by people who might actually be interested in it, and it will also be a lot more cost-effective than using other ways to advertise.
6. What kinds of products do you think are most suitable to be advertised?
That’s a difficult question, and I’ve never really thought it before, but I guess it would be those which are new on the market. Because if you think about it, those are the products which people don’t really know about, and if they don't know about them, then chances are they’re not gonna buy them. So yeah I think it’s logical that these are the products which are most in need of advertisement.
7. Do you think the number of advertisements will increase in the future?
Yes, I imagine it’s very likely that it will, because I mean, it’s already increased considerably from 20 years ago. You know, it seems that everywhere you look now, you can see advertisement, for example, in lifts, on the street, and so I can’t see any reason why it won’t go on increasing, especially seeing as commercialism in society seems to be getting more and more prevalent, which, I think you would agree, goes hand in hand with advertisement!
2018年1-4月雅思口语Part1话题Advertisement素材及相关词汇积累
pay for it up front – 预先付费
there’s quite a big element of risk to it – 有一定风险
you could end up losing quite a lot of money – 你可能最后会损失一大笔金额。
advertising campaign – 广告活动
we’re being constantly bombarded with information 我们的生活充斥着海量的信息。
left, right and centre – 四面八方
for the most part – 通常来说
people don’t have the slightest desire – 人们通常是无欲无求的
on top of that – 其次更重要是 、除了…之外
product placing – 植入性广告
companies have basically latched on to this fact – 公司意识到这个事实
mass-market product – 大众性产品
niche product – 小众化产品
you’re better off using a more focused means of advertising 用更专注化的广告是比较好
ad / advert = advertisement (in spoken English we often just say “ad” or “advert”
TV commercial = TV advertisement (commercial is only used for TV or radio ads)
chances are = 很有可能
goes hand in hand with = 是并存的
… advertising we’re subject to我们都受著的广告
get away with =(做坏事而)未受惩罚;(做冒险之事而)未遭遇不测 If you get away with doing something wrong or risky, you do not suffer any punishment or other bad consequences because of it.
in actual fact = 事实上
shrivelled =干枯, 干瘪
a catchy tune = 易记的旋律
a catchy slogan = 好记的口号
it’s more often the case that = 更多情况
pester their parents = 缠着父母
otherwise there’s not really much point in doing it = …否则的话，做(广告)没有什么意义
this goes to show = 这就说明……
it should be persuasive = 应该有说服力的
that’s the whole point of an advert = 那就是广告的目的
sticks in your mind = 铭记在心
it makes sense = 有道理
spend an absolute fortune on = spend a crazy amount of money on花一大笔钱