小编整理了
IntegratedSpeaking: Summary
题目
主题:Business class讨论Brand rituals的两种方式:通过手段增强顾客的loyalty和互动。
要点1:让顾客看见产品等其他价值,是让别人知道虽然贵但是质量好。
例子1:举了一家巧克力公司,让顾客掰开每一块巧克力,这样可以看到里面,细细品尝。
要点2:是建立起顾客之间的interaction。
例子2:举了一家汽车公司,向同品牌车主站在路边挥手示意,营造归属感。
新托福口语题目回忆版本二:
Brand ritual,一种business strategy to increase consumer loyalty。好处一:使得产品更valuable,举了一个巧克力的例子;好处二:顾客更有sense of belonging,举了一个汽车公司让顾客握手的例子
新托福口语题目回忆版本三:
话题:古代冷藏食物的方式
要点1:可以用storing ice 的方式
例子1:古代中国人就通过insulate ice 的方式来储藏夏天的食物
要点2:用evaporation
例子2:evaporation 制冷,古代印度人将盛有水的容器放在外面一晚上,蒸发就可以将旁边的水降温甚至结冰
答题关键词:(T) Brand rituals are used to promote customer royalty; there are two ways; (E) increase the perceived value of its product; chocolate company asks its customers to perform some routines, such as chopping the chocolate into smaller squares; then slowly eat to enjoy the taste; unique feelings; customer may consider buying this brand again; besides companies could create a sense of belongings; car company asks its drivers to wave hands at each on road; special community; customer may consider this brand again.
难度分析及注意事项
此题是有关Business & Marketing的lecture,只需阐明两种方式及具体例子即可。对于考生来说,难点依然在与对题目里两个Y的分类解释,须引起考生们的注意。
难度:中等
另外有一则好消息,针对