托福TPO26口语task6题目 Listening Part:
Listen to part of a lecture from a business class.
(female professor)
When consumers are buying a product, most of the time they’re not buying just the product itself, they’re also buying the container the product comes in. So the design of the container is very important. It can be the deciding factor when consumers are trying to decide which brand of the product to buy. So, let’s talk about a couple of ways product containers can be designed to appeal to consumers.
One important design goal is to make the container as user-friendly as possible, as convenient to use as possible. Take, for example, when companies started using plastic containers for condiments such as ketchup, mustard and mayonnaise. In the past, these products came in glass containers with lids you had to screw off. And then you had to either pour the ketchup or mustard on your food which could be messy or scoop it out with spoon. But flexible plastic containers were much more convenient to use and so they were more attractive to consumers. You just held the container over your food, gave it a little squeeze and out came the ketchup or mustard, uh, much faster and easier than having to remove a lid first.
Another important design goal is to give the container a pleasing appearance so that consumers will feel comfortable displaying it in their homes. Take, for example, a company that sells cookies. Instead of selling their cookies in a plain cardboard box, they might sell them in a nice metal box. And they might decorate that nice metal box with beautiful pictures of some kind. That way when consumers present the cookies to guests, for example, they look nice, they look classic. Attractive containers like that can make a product much more appealing to consumers.
托福TPO26口语task6题目 Question:
Using the examples from the talk, explain two ways that a product’s container can be designed to appeal to consumers.
托福TPO26口语task6题目答案解析:
本题的lecture以举例子的形式揭示了产品包装对产品销售的影响，同样遵循
托福TPO26口语task6范文：
According to the lecture,the professor talks about a couple of ways that a product’s container can be designed to appeal to customers. The first way is to make the container as user-friendly as possible, as convenient to use as possible. Take, for example,when companies started using plastic containers for condiments, such as ketchup, mustard and mayonnaise. In the past, these products came in glass containers with kids you had to screw off, which could be troublesome and messy. But flexible plastic containers were much more convenient to use. And so they are more attractive to consumers. Then professor mentions another way,giving the container a pleasing appearance. For example, cookies in a nicemetal box with pretty pictures of some kinds is more popular than which sells with a cardboard box. Attractive containers can make a product more appealing.
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