如何介绍产品?
How to introduce a product?
1.商务建议
介绍产品的最终目的是为了销售，所以恰当的措辞、无误的表述、细致的讲解、诚恳的态度和周到的服务，缺一不可。
介绍时要面带微笑，条理清晰，有条不紊，当客户准备订购时，要准备好相关的数据、文件，千万别手忙脚乱。
2.商务英语情景对话
A:How's your product better than the competitors?
你们的产品与其他竞争者相比有何优势?competitor 竞争者
B:We can offera superior product at the same price as our competitors' product.
我们可以在同等价格下提供更好的产品质。at the same price 同等价位
A:Are there other selling points?
其他卖点呢? selling points 卖点
B:The design is cute and colorful.80 year olds would like it.
它们造型可爱而且色彩艳丽，很适合“80”后%
A:Whatsize can you make?
你们能做什么规格?
B:At your request，
根据您的需要定制。
A:How about its quality?
质量如何?
B:We guarantee its quality.We provide a good after-sale service.
我们保证质量，并承诺优良的售后服务。guarantee 担保
A:We only handle the best product.
我们只选择最好的产品。
B:We always sell the best!
我们只卖最好的产品。
A:Great! Will you please send me your catalon together with arange of pamphlets for my reference?
太棒了!请给我一本产品目录及一套宣传小册子作参考，好吗?
catalog目录 pamphlets小册子 reference参考
B:Sure.
当然可以。
3.商务英语核心句型
(1)初步介绍产品
Please take a look at the samples. They will give you a brief account of our company.
请看看这些样品，它们将使你对我公司有个整体印象。
These are our latest design/model/technology/size.
这些是我们最新的设计/样品/技术/规格。
One of the special features of this product is that it's designed to coruserve energy.
该产品的一大优点就是节省能源。
(2)介绍产品价格
I hope you'II place some orders after you see our displays.
我希望你看了我们的展示后会下一批订单.
Well, let me see. We still have some important things to discuss.
哦，让我想想。我们还有一些重要的事没有谈。
You mean the price. Our goods are sold at the lowest price.
你是说价格.我们的产品售价是最低的，
(3)介绍产品前景
As far as I know, no one else is producing these items.
所知，目前还没有其他企业生产该产品.
This product represents the development trend for the next decade.
这种产品代表了今后十年的发展趋势。
This product will pay its own way/back your investment in two years.
这种产品两年后就能收回投资.
(4)产品演示
Let me show you how to operate this machine,
让我给你演示如何操作这台机器.
Our demonstration will show you how these products work.
我们的示范会告诉您这些产品如何使用，
(5)售后服务
Sir,this is your warranty certificate.
先生，这是您的保修单。
This type of machine has a three year guarantee free of charge.
这种机器有三年免费保修期。
We'll make the telephone back-visiting.
我们将做电话回访。
4.商务英语情景词汇
fast color 永不褪色
high power-saving 强劲省电
fully automatic 全自动
non-toxic 无毒
agility 灵活性
finely processed 加工精细
enjoy high reputation 享有盛誉
brand share 品牌占有率
complete in specifications 规格齐全
sophisticated technology 工艺精良
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