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1. The following appeared in a memo from the owner of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, all of the five best-selling cheeses at our newest store were domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
下面这段文字出自在美国经营奶酪的连锁商店店主的备忘录。
很多年来我们所有的连锁店都储备了很多种类的国产奶酪和进口奶酪。然而去年,我们最新的店里五种销量最高的奶酪都是威斯康星出产的cheddar奶酪。而且,最近一次由Cheese of the World杂志组织的调查显示,其订阅者越来越喜欢国产奶酪。由于我们公司可以通过限制库存来减少开支,在我们所有连锁店增加盈利的最好方式就是停止贮备很多进口奶酪而主要集中于国产奶酪。
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
2. The following appeared as part of a business plan developed by the manager of the Rialto Movie Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
下面这段文字节选自Rialto Movie Theater经理所做的经营计划。
尽管已成立50余年的当地机构Rialto剧院地处闹市,但它必须采取重大变革,否则就将永久停业。它应该借鉴城外商业街上新开的Apex剧院的例子。Apex去年开业的时候,它拥有视听走廊,豪华地毯和座椅以及最先进的音响系统。而且,最近一次调查中,超过85%的被访者说新发行的影片票价过高,他们看电影的次数每年至少减少五次。因此,如果Rialto想在电影观众减少的情况下保持市场份额,它必须提供和Apex相同的设施和服务。
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
3. A recent study reported that pet owners have longer, healthier lives on average than do people who own no pets. Specifically, dog owners tend to have a lower incidence of heart disease. In light of these findings, Sherwood Hospital should form a partnership with Sherwood Animal Shelter to institute an adopt-a-dog program. The program would encourage dog ownership for patients recovering from heart disease, which should reduce these patients' chance of experiencing continuing heart problems and also reduce their need for ongoing treatment. As a further benefit, the publicity about the program would encourage more people to adopt pets from the shelter. And that will reduce the incidence of heart disease in the general population.
一项最近的研究报告说养宠物的人平均而言比不养宠物的人更长寿更健康。特别是,养狗的人心脏病发病率更低。根据这些发现,Sherwood医院应该和Sherwood动物收养所合作建立一个"收养狗"的计划。这一计划将会鼓励正在治疗心脏病的患者养狗,这将通过减少这些患者接受治疗的次数而减少医疗费用。而且,对于这一计划的宣传将鼓励更多的人从收养所领养宠物,这将减少总人口患心脏病的危险。
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
4. The following appeared in a memo from a vice president of a large, highly diversified company.
"Ten years ago our company had two new office buildings constructed as regional headquarters for two regions. The buildings were erected by different construction companies—Alpha and Zeta. Although the two buildings had identical floor plans, the building constructed by Zeta cost 30 percent more to build. However, that building's expenses for maintenance last year were only half those of Alpha's. In addition, the energy consumption of the Zeta building has been lower than that of the Alpha building every year since its construction. Given these data, plus the fact that Zeta has a stable workforce with little employee turnover, we recommend using Zeta rather than Alpha for our new building project, even though Alpha's bid promises lower construction costs."
下面这段文字节选自一个高度多样化的大公司副总裁的备忘录。
10年以前我们公司在两个地区各有一栋地区总部大楼。它们由两家建筑公司--Alpha和Zeta分别建造。尽管两座建筑的平面布局基本相同,由Zeta所建造的建筑造价高出了30%,去年的维护费用是由Alpha建的楼的两倍。而且,Zeta大楼建成以来的能耗每年都比Alpha大楼要多。基于以上这些数据,再加上Alpha公司员工流动性小、团队稳定,尤其是Alpha在投标时承诺给我们更低的建筑成本,我们建议应该使用Alpha而不是Zeta来建造新楼。
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
5. The following appeared in a memo from a vice president of a large, highly diversified company.
"Ten years ago our company had two new office buildings constructed as regional headquarters for two regions. The buildings were erected by different construction companies—Alpha and Zeta. Although the two buildings had identical floor plans, the building constructed by Zeta cost 30 percent more to build. However, that building's expenses for maintenance last year were only half those of Alpha's. Furthermore, the energy consumption of the Zeta building has been lower than that of the Alpha building every year since its construction. Such data indicate that we should use Zeta rather than Alpha for our contemplated new building project, even though Alpha's bid promises lower construction costs."
下面这段文字节选自一个高度多样化的大公司副总裁的备忘录。
10年以前我们公司在两个地区各有一栋地区总部大楼。它们由两家建筑公司--Alpha和Zeta分别建造。尽管两座建筑的平面布局基本相同,由Zeta所建造的建筑造价高出了30%,去年的维护费用是由Alpha建的楼的两倍。而且,Zeta大楼建成以来的能耗每年都比Alpha大楼要多。基于以上这些数据,再加上Alpha公司员工流动性小、团队稳定,尤其是Alpha在投标时承诺给我们更低的建筑成本,我们建议应该使用Alpha而不是Zeta来建造新楼。
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.