Arg-7
The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
题目翻译:
我们建议M书店在店内开设一个咖啡厅。M书店在目前的店址上已经经营了20多年,并由于其广泛的图书种类而拥有了庞大的客户群体。很明显,新开设的咖啡厅会吸引更多的客户,空间可以通过撤出儿童书籍柜台来获得,因为最近一次全国调查显示10岁以下儿童的比率显著下降,所以儿童书就可能没以前那么畅销。开设新咖啡厅将会使M吸引更多客户并更好的与最近刚开设了咖啡厅的R书店展开竞争。