| Topic议题 | ||
| 保持产品热销的方法 | ||
| Reading | Listening | |
| Thesis总论点 | 3 possible solutions. |
Against. 反对 |
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Sub-point 1 分论点1 |
Launch a new version of products and appeal new customers 在原有产品基础上推出改良产品。例子是soft beverage |
有些老顾客会觉得老的产品是过时的而买新产品，那么总销量就会下降 New versions of products will offend the previous old consumers because they will feel old-fashioned if they still purchase the old versions. The overall sales will decrease. |
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Sub-point2 分论点2 |
Produce a related product 生产配套的产品,举例：卖tractors的公司开始卖 boots |
配套产品如果不好，还会破坏原产品的销量。 People buy the tractors because they represent certain qualities like toughness. But that doesn’t mean the boots have the same quality. The company’s reputation will decline due to the failure of the boots with bad quality. |
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Sub-point3 分论点3 |
Two companies run a partnership 多个厂商之间可以合作，比如冰淇淋的工厂可以和巧克力工厂合作产生巧克力冰淇凌 |
合作关系会转为竞争关系 Although the combination products can attract consumers at the beginning, the chocolate company will later considering launching ice cream and become a competitor of its partner. |
独立写作：
Do you agree or disagree with the following statement: spending a lot of time watching sports on TV and following their favorite team will have negative impact on one’s life. 重复2013.2.15NA
Sample Answer:
Every country has a sport that they consider a national pastime. Following your favorite sport or sport team is common in every country. Major sports like basketball and soccer are million dollar industries. While I enjoy watching sports, I believe that people in general spend too much time following sports, especially watching them on the television.
In general I don’t like watching sports on the television. I love sports, but I would much rather be watching a soccer match live than sitting inside and watching. I don’t really enjoy professional sports, actually. I think the players are paid too much money and as a result, tickets to see them play are sold at astronomically high prices. I guess I can watch those games on TV for free, but there is something about watching a game live that makes it so much more interesting. Watching the game in the stadium, with thousands cheering alongside of you, is an experience that can’t be reproduced in your living room.
I also think people become too invested in rooting for a specific team. For example, during soccer matches, fans crowd pubs and bars to watch. During these matches, fans get so into the game that they sometimes get out of control. Bar fights between fans of rival teams frequently occur, and can sometimes spill into the streets, causing riots and the destruction of property. I think investing that much emotion into a game on television is a bit extreme, and creates an overall negative environment around sports.
Another negative effect of fans becoming too involved in following sports is gambling. In addition to the billions of dollars poured into the professional sports industry, thousands if not millions of dollars are used in betting on sports teams. Major gambling on professional sports changes the entire spirit of sport competition. Players and referees alike are paid off so the outcome of the game is in favor of the bookkeepers. Rigging the game is contrary to the purpose of sports competitions. The winning team or player is the one with the best skills and ability in that moment. Making it about money destroys that element of the sport. When people invest too much time and money into sports, I think the whole meaning of the game is changed for the worse.
The best way to enjoy a sport is to actively participate yourself. Whether it is playing in the game yourself, or watching on the sidelines, getting involved in the sport directly is much more rewarding than watching on the television. Becoming obsessed with following a team or sport can be harmful to the overall positive spirit of sports. (442 words, Anna)