2015年12月GMAT写作真题回顾及解析

2022-05-25 23:33:03

  下面是小编提供的2015年12月

  2015年12月GMAT写作真题:健身器材和杂志

  40. 健身器材和杂志

  By ann6951: 作文:因为the owner of Skyview Newsstand 说bodybuilders use the-state-of-art exercise machines而且这种先进的健身器材都卖光了,所有to maximize fitness levels of

  residents,our community应该在健身中心增加这种健身器材

  考古原题

  The following appeared in the letters-to-the-editor section of a local newspaper.

  “Muscle Monthly, a fitness magazine that regularly features pictures of bodybuilders using state-of-the-art exercise machines, frequently sells out, according to the owner of Skyview Newsstand. To help maximize fitness levels in our town’s residents, we should, therefore, equip our new community fitness center with such machines.”

  参考思路

  1. 无根据假设:

  ① 买杂志的人是因为这个报道上有such machine才买的

  (杂志卖得好得原因不一定是因为刊登这个机器,很可能是价钱便宜,或其他的内容吸引读者。)

  ②喜欢such machine的人一定会用这个machine。

  2.信息不足: 购买者未知,可能是这个machine的厂家自己买的

  参考范文

  In this argument the author concludes that the new community fitness center should be equipped with the state-of-the-art exercise machines featured in Muscle Monthly magazine. In support of this recommendation two reasons are offered: (1) Muscle Monthly contains pictures of bodybuilders using such machines, and (2) Muscle Monthly is a popular magazine, as evidenced by the fact that it frequently sells out at the local newsstand. This argument is questionable on two counts.

  First, a major implication of the argument is that the bodybuilders pictured using the machines in Muscle Monthly magazine reached their state of fitness as a result of using these machines. The only evidence offered to support this contention, however, is the pictures in the magazine. It is possible that the bodybuilders pictured use different equipment for their workouts and are merely posing with the machines for advertising purposes.

  Second, the author assumes that machines that are suitable for bodybuilding will also be suitable to help maximize the fitness levels of the town’s residents. This assumption is highly questionable. Machines designed to increase muscle development are significantly different from those designed to increase cardiovascular fitness. Consequently, it is unlikely that the machines pictured in the magazine will be of much use to help maximize the fitness levels of the town’s residents.

  In conclusion, this argument is unconvincing. To strengthen the argument the author would have to show that the bodybuilders pictured using the exercise machines actually used the machines to reach their level of muscle development. Additionally, the author would have to show that the machines were suitable for increasing the fitness levels of the persons using them.

  2015年12月GMAT写作真题:咖啡店做调查

  24. 咖啡店做调查

  本月原始

  V1. Hot Cups Café顾客feedback

  Hot Cups Café 公司的customerservice division的领导给CEO写信说:

  最近6个月以来,我们卖咖啡的收据上都印上了公司的网址,公司网址里边有feedback的板块,顾客可以上网写投诉和提建议。我们server了over 300,000个客人,网站却只收到了178个complaint和53个suggestion,这表明绝大部分顾客对我们的产品及服务都很满意,因此我们短期不用改进产品和改变服务方式。

  考古

  大概是一个叫 greenfield 还是 green什么的grocer, 虽然sales还不错但profit不好。 他们做高端市场,现在决定裁员还有减少display & free sample 来降低 cost。还要跟一个cafe合作来吸引顾客,因为他们和光顾那家cafe的customer group大致相同。 然后就去reasoning。

  V1说the Hot Cup Cafe公司CEO在report里面提到他们三个月前在receipt里面添加了一个feedback网页link以便顾客能在网上submit suggestions and complaints. 其中最新一次149条意见中只有五十几条是网上提交,因此得出结论顾客satisfied with current products.

  V1:有个咖啡公司HC,说最近六个月以来,在他们的网站上建立了feedback page。因为他们把网站地址在每张收据上都有写,所以the feedback page can be easily found by customers。However, they only received 一个相对小的数字的complaints and suggestions, while the number of cups of coffee they sold online was 一个较大的数字。所以结论是他们做的很好,顾客很满意,不需要改进了。

  V2:有一个咖啡公司叫hot coffee xxx做了一个调查,发现只有283个negative feedback among all the participant. 所以他们觉得这个咖啡很好,不需要改革。问逻辑漏洞

  V3:咖啡连锁店客户部门报告:我们新上线了客户反馈系统,把网址都印在了RECEIPT上面,因此客户肯定不会有困难找到该FEEDBACK 页面。调查结果显示3000个顾客中,只有78名有投诉,149名有建议,数量很少。因此可以下结论,客户对我们的服务很满意,本公司不需要再EVALUATE或者IMPROVE PROCEDURES

  V4:作文是关于 Hot Cup Cafe不需要做任何改进。Cafe CEO为了想得到顾客们的feedback& complaint,在全部的收据上都很清楚的注明如何到cafe的网站上给feedback or complaint,所以对于给feedback应该是没问题的。在给予300000的服务和product中,只有150多给了complaint(or feed),50多了suggestions. 因此,CEO 觉得说 almost all of our customers are satisfied with our service and prodct, and we do not need to make improve in progress. (可能漏了一些信息,不过主要点都有写出来)

  V5是讲一个company的cafe chain(咖啡连锁店之类的)的service 部门调查他们的顾客的feedback,所以搞了一个website page,而且说这个page非常醒目好找,但是六个月来30000顾客中网站有158个complaints和53个suggestions, 因此公司得出结论由于抱怨的人数少,他们的产品的procedure不需要改进。

  V6就写的是那个coffee馆的有关feedback的,说一个卖咖啡的公司在网站上发问卷,并把问卷地址放在发票最显眼的位置,卖了30000杯咖啡,收到了158个(具体数字记不清了)complaint,59个suggestion。然后author认为客户对他们的服务和商品都很满意,所以不需要改进。

  V7狗主碰到的是咖啡店调查客户满意度的那题

  V8说有一篇给老板的report,在他的反馈网站里,只有一百多个抱怨,而在有反馈网站运行的六个月中卖了300000杯咖啡,所以说他们不用改善自己的产品和服务。

  参考思路

  错误假设:

  ①清晰打印的地址并不代表顾客会使用,比如输入太麻烦,顾客就不用

  ②没有feedback并不代表没有意见。如果顾客完全不喜欢这家店并且以后不打算再来的话也不会提任何意见

  要想获得反馈单凭收据印制网站是不够的,应该采取多种方法,全方位获取顾客评价,不能只凭这一种方法就得出结论。

  在考虑到各种可能的影响因素之后,应该在收到回馈意见之后就采取措施弥补改正,而不是视而不见。

考试安排