写作是GMAT考试的一个组成部分，虽然这部分的分数不高也不计入总分，但是对考生却有着重要的影响，为了便于大家更好的进行备考，小编为大家带来了新
The following appeared as part of an article in the business section of a local newspaper.
“The Cumquat Café made a mistake in moving to a new location. After one year at the new spot, it is doing about the same volume of business as before, but the owners of the RoboWrench plumbing supply wholesale outlet that took over its old location are apparently doing better: RoboWrench is planning to open a store in a neighboring city.”
Discuss how well reasoned... etc.
地方报纸的商业版：
Cumquat咖啡店搬到新地址是个错误。到新址的一年以后，它的营业额和以前基本一样。但在它的原址开业的提供铅管批发出口的Robo Wrench的店主显然做的更好。Robo Wrench正计划在临近城市开一家店。
1. False analogy
2. Other factors other than location that may contribute to the faliure of the Cumquat Cafe should be considered and ruled out.
3. Likewise, there may be some other factors that will explain the success of the success of the RoboWrench plumbing.
4. One year's poor performance is too wake an evidence to conclude that the Cafe has made a mistake to relocate.
According to this newspaper article, the Cumquat Cafe made a mistake by relocating one year ago. The author supports this claim by pointing out that Cumquat is doing about the same volume of business as before it moved, while RoboWrench plumbing supply outlet, which took over Cumquat’s old location, is apparently “doing better” because its owners plan to open a new outlet in a nearby city. This argument suffers from several critical flaws.
To begin with, the two businesses are too dissimilar for meaningful comparison. Cumquat’s old location may simply have been better suited to hardware, plumbing, and home improvement businesses than to cafes and restaurants. The article’s claim that Cumquat made a mistake in moving fails to take this possibility into account.
Secondly, the article’s claim that RoboWrench is “doing better” since it took over Cumquat’s old location is too vague to be meaningful. The author fails to provide a second term of this comparison. We are not informed whether RoboWrench is doing better than before it moved, better than other plumbing stores, or better than Cumquat. This uninformative comparison is worthless as evidence from which to judge the wisdom of Cumquat’s decision to relocate.
Thirdly, the claim that RoboWrench is doing better is unwarranted by the evidence. The mere fact that RoboWrench plans to open a new store in a nearby city does not by itself establish that business is good. It is possible that the purpose of this plan is to compensate for lackluster business at the current location. Or perhaps the RoboWrench owners are simply exercising poor business judgment.
Finally, the claim that Cumquat made a mistake in moving may be too hasty, since the conclusion is based on only one year’s business at the new location. Moreover, given the time it ordinarily takes for a business to develop a new customer base in a new location, the fact that Cumquat’s volume of business is about the same as before it moved tends to show that the move was a good decision, not a mistake.
In conclusion, the claim that Cumquat’s move was a mistake is ill-founded, since it is based on both poor and incomplete comparisons as well as on a premature conclusion. To better assess the argument, we need to know what the author is comparing RoboWrench’s performance to; we also need more information about the extent of RoboWrench’s success at this location and why its owners are opening a new store.
64. The following appeared in a memorandum from the Director of Human Resources to the executive officers of Company X.
“Last year, we surveyed our employees on improvements needed at Company X by having them rank, in order of importance, the issues presented in a list of possible improvements. Improved communications between employees and management was consistently ranked as the issue of highest importance by the employees who responded to the survey. As you know, we have since instituted regular communications sessions conducted by high-level management, which the employees can attend on a voluntary basis. Therefore, it is likely that most employees at Company X now feel that the improvement most needed at the company has been made.”
人力资源经理给X公司的经营主管的备忘录：
去年，我们向员工调查他们认为X公司应该进行的改进，让他们把改进按重要性排列。结果列印为一张可能的改进的表格。根据调查中员工的反应，“加强员工和管理层的沟通”最具重要性，稳居调查表之首。如你所知，那以后我们建立了由高层管理人员组织，雇员可以自愿参加的常规交流会。因此，看来X的多数员工认为最应该进行的改进已经完成了。
(下文思路单一，两段都是谈调查方法的问题，还可以谈后半部分，“采取了措施就一定能达到目的吗?”)
1. The result of a last year's survey does not necessarily represent the improvement most needed of this year.
2. How was the survey held has not been illustrated by the author, thus making the conclusion groundless.
3. Whether the implement of the mentioned resolution is right or wrong is still unkonwn, it is still too early to say the improvement has been made.
1， 调查的可信性：是否anonymous，如果要named，很可能并不是他们最想要的改进。
2， 改进方法是否充分?是否交流会有很好交流，并且采纳accept意见
The Director of Human Resources concludes that most employees at Company X feel that the improvement most needed at the company has been satisfactorily addressed. Two reasons are offered in support of this conclusion. First, a survey of employees showed that the issue respondents were most concerned about was employee-management communication. Second, the company has since instituted regular voluntary sessions for employees and management designed to improve communication. The director’s argument is questionable for two reasons.
To begin with, the validity of the survey is doubtful. Lacking information about the number of employees surveyed and the number of respondents, it is impossible to assess the validity of the results. For example, if 200 employees were surveyed but only two responded, the conclusion that most of the employees ranked employee-management communication as the most pressing issue would be highly suspect. Because the argument offers no evidence that would rule out interpretations such as this, the survey results are insufficient to support the author’s conclusion.
Furthermore, even if the survey accurately ranks certain issues according to level of employee concern, the highest-ranked issue in the survey might not be the issue about which employees are most concerned. Why? The improvement most needed from the point of view of the employees might not have appeared as one of the choices on the survey. For example, if the list of improvements presented on the survey was created by management rather than by the employees, then the issues of greatest concern to the employees might not be included on the list. Lacking information about how the survey was prepared, it is impossible to assess its reliability. Consequently, any conclusion based on it is highly questionable.
In conclusion, the director’s conclusion is not well-founded. To strengthen the argument, additional information regarding the way in which the employee survey was prepared and conducted is required.