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11 The following appeared in the editorial section of a local newspaper.
“In the first four years that Montoya has served as mayor of the city of San Perdito, the population has decreased and the unemployment rate has increased. Two businesses have closed for each new business that has opened. Under Varro, who served as mayor for four years before Montoya, the unemployment rate decreased and the population increased. Clearly, the residents of San Perdito would be best served if they voted Montoya out of office and reelected Varro.”
经济衰退可能是全洲或全国性的或是由于上任市长的过失造成的以及一些其他原因，失业率和人口增长率并不是衡量市长政绩的唯一指标。
recommendation endorse resident current incumbent cumbersome whereas oversimplification oversimplify the recommendation endorsed in the recommendation endorsed in this argument is that the residents of San Perdito vote current mayor out of office, and re-elect former mayor. administration administrator administrate the line of reasoning
It is fallacious reasoning unless other possible casual explanations have been considered and ruled out. recession depression downturn低迷时期 is part of a picture of ... mayor
set the stage for Yet another possibility is that Varro enjoyed a period of economic stability and Varro's own administration set the stage for the unemployment and the decline in population .
availability emotionally intentionally specific specifically anger angry citizen thereby bypass
cast one's vote for sb. eliminate abolish casual emotional appeal
12. The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area.
“Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two -thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store.”
在把Gazette日报的广告版向Marston地区的蔬菜商销售的计划：
在Gazette日报宣传特价菜会帮助你提高销售额。考虑上月的一个研究的结果。Marston中心区的一个商店的30种特价菜在Gazette做了4天广告。每当有特价菜被卖出，职员就问顾客是否读过广告。200顾客中的2/3回答是肯定的。而且，持肯定回答的顾客中有超过一半的人在店里的消费超过100美元。
读了广告之后买了特价菜，并不意味着是因为看了广告才去买特价菜。可以有很多因素促使消费者买特价菜。此外作者是想说可以提高总体销售水平但他的论证实际根本没有涉及这一点。起码要给出没有做广告时候一天销售额和做了广告之后的对比。