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13. The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.
“The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make your business more profitable.”
将本地电台的广告时间卖给本地企业的计划:
Cumquat咖啡店今年开始在我们电台做广告,并很高兴的看到它的业务比去年全年增长10%。他们的成功向您展示了您如何能够利用电台广告使您的企业获利更多。
做广告并不是利润增加唯一可能的原因。就算可以为咖啡店增加利润这并不适应与其他行业。
claim profitable evidence cite unconvincing questionable assumption conclusion contribute chef coupon update menu competitor eliminate assume likewise cafe audience benefit imprudent prudent
even if it is granted
Even if it is granted that radio advertising is responsible for the success, another assumption must be made before we can conclude that radio advertising will result in increased profits for business in general.
14. The following appeared as part of a newspaper editorial.
“Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately, and last year’s graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and all schools in the district should adopt interactive computer instruction throughout the curriculum.”
Discuss how well reasoned... etc.
报纸社论:
两年前Nova高中开始在3个科学科目中使用互动计算机指导。学校的退学率立刻下降,而且去年的毕业生在大学取得了一些很不错的成绩。在未来的预算中,校董事会应该在能得到的资金中拨出更大的一块用来购买更多的计算机。而且这一区的所有学校都应该在课程中采用互动计算机指导。
1去年毕业的学生是否接受了这三个科目的教育2退学率下降可能有很多原因3适合与这所学校并不意味着适应这一区的所有学校4该学校是否有足够的预算增大开支
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dropout中途退学(学生)usage sufficient fund budget compromise comprise impressive portion proportional ultimately ultimate strengthen graduate graduation applicable apply applicant application affordable afford district
15. The following appeared as a part of an advertisement for Adams, who is seeking reelection as governor.
“Reelect Adams, and you will be voting for proven leadership in improving the state’s economy. Over the past year alone, seventy percent of the state’s workers have had increases in their wages, five thousand new jobs have been created, and six corporations have located their headquarters here. Most of the respondents in a recent poll said they believed that the economy is likely to continue to improve if Adams is reelected. Adams’s opponent, Zebulon, would lead our state in the wrong direction, because Zebulon disagrees with many of Adams’s economic policies.”
正在寻求重新选举为地方长官的Adams的广告宣传:
再次选举Adams,你将为在提升本州经济的过程中已被证实了的领导能力投票。仅在过去的一年中,全州有70%的工人的工资增加了,5000个新就业机会被创造,6个公司将他们的总部设在这里。最近的调查中多数回答者说他们相信如果Adams当选经济将会继续增长。Adams的竞争者Zebulon将把我们州引向错误的方向,因为Zebulon不同意Adams的多数经济政策
1数据vague,物价水平和工资哪个长的更快?5000个就业机会和总体失业水平相比是不是微不足道?六个公司总部设在这里,有没有离开的?调查是由谁进行的,接受调查的又是谁,可信度怎么样?
2就算经济确实增长了也不一定是ADAMS的功劳
3以上两点没有说明,也就无法因为ZEBULON的经济观点与之相左而判定他上任就会使经济下滑。
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